The design challenge posed in this project was to recreate a b2c business logo. I went with a small bakery that specialized in cupcakes. The research portion of this project was the hardest since I could only partially focus on the target audience for a business such as this. Still, I landed on a majority-woman demographic. The logo needed an elegant typeface, and the Letter Magic typeface was the solution. A cupcake graphic was created with a cherry on top, which was centered between a circle giving the logo a sense of balance.